Service

Best Services

Brands - CPGs

Understanding and operationalizing eCommerce is one of the biggest challenges for companies. The evolution of approaching eCommerce as a separate channel (Amazon) to developing omnichannel and total Commerce strategies requires a large mindset shift. The ever-changing commerce landscape is difficult to navigate, and there are too few data points to plot a course. As a fractional eCommerce leader, I help bring clarity.

eCommerce Strategy

We’ll solidify how eCommerce fits in the overall Commerce strategy, then work cross-functionally to develop plans to meet growth objectives. We’ll then determine key performance metrics and accountabilities that will help operationalize eCommerce

Capability Advancement

We’ll start with a discussion about eCommerce operations, how content is managed, pain points, and priority areas for growth. Then we’ll examine how your products are showing up across key retailer sites. After the assessment, provide proven industry best practices.

Key Performance Metrics

Effectively managing performance across retailers requires establishing Key Performance Indicator (KPI) scorecards and ownership. Tying these KPIs to sales will help determine how to accelerate profitable business growth for success.

Effective Services

Customer Centric Growth

I speak the language of your Consumer Packaged Goods (CPG) buyers. As a CPG subject matter expert, I’ll assess your value proposition, take your website for a test drive, and review your marketing and sales material. After that, we’ll work together to make everything you do focus on your customers and what they need.

Value Proposition

We will have a robust discussion with all functional team leaders to develop a shared understanding of the value your tech solution provides customers. We’ll then craft a clear, concise, and differentiated value proposition that will be at the heart of all customer communication and interactions.

Product Optimization

Using the lens of your target users, I’ll evaluate how well your product’s features and functionality meet their needs. I will then suggest how to optimize the user experience.

Buyer & User Personas

We’ll identify the key users and decision-makers for your SaaS solution and develop personas to bring them to life. We’ll understand their needs, challenges, and what they value. These will enable sales and marketing teams to communicate with potential clients more effectively and shorten the sales cycle.

Grow your business faster

Customized solution for your company

Valuable Feedback

Client Testimonials

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Martha Alex Manager

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Rakib Khan Co- Of Officer

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Online Support

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